This year’s conference is based around the bestselling book “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business” by Tiffani Bova, Global Growth Evangelist at Salesforce. Ms. Bova’s time on the front lines of sales, marketing and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ.
Tiffani Bova is the global growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Bova has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review. She is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts.
Bova is a top Twitter influencer in Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. She was named one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow in 2018, 2019 and 2020, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council.
Her book Growth IQ was one of 800-CEO-READ’s top 5 strategy and leadership books of 2018, the #1 Salesforce, Dreamforce Bookstore seller in 2018 and continues to be a monthly bestseller on Porchlight (formerly 800-CEO-Read) in 2019 and 2020.
We are honored to have Ms. Bova with us this year as we explore her growth paths in our industry through the three highly interactive workshops listed below.
This growth path must become the foundation for each subsequent path and serves as the “nucleus” for all business units, functions, decisions, and employees.
This workshop explores other related growth paths that include: Customer Base Penetration, Market Acceleration, Product Expansion, and Customer & Product Diversification.
This growth path is not expensive to execute but can be the most demanding and impactful of all.