Selling Better to the Female Decision Maker

“Women don’t just buy a product, they join it.” When we think of corporate sales in America, selling approaches and methodologies have been largely formulated for male decision-makers. But now that women are filling more and more boardrooms, CEO and CFO seats, perhaps we need to revisit that approach. Join key female decision makers from different industries as we explore critical strategies, challenge the research, and discuss relationships and skills to consider during the sales process.